Great Britain becomes first team at Tokyo Olympics to offer NFT


Great Britain (GB) became the first team to launch its NFT for fans at the Tokyo Olympics 2020. Team GB has partnered with the leading NFT commerce provider Tokns, to launch an NFT store that will showcase all legendary moments, videos, photographs, and artworks of Team GB at the Tokyo Olympics.

“We are delighted to partner with Tokens ahead of what is set to be a very different Games for our Olympians in Tokyo. Particularly following the announcement that there will be no fans or spectators present at the Games, we are delighted that we can provide moments digitally that will be available for fans and collectors.”, said Tim Ellerton, Team GB Commercial Director.

Max Whitlock NFT

Max Whitlock, legendary gymnast from Team Great Britain has announced the launch of his NFT as part of Team GB’s NFT store. He shared that his NFT launch will celebrate his double gold medals in Rio, along with his confident prediction of another Gold at the Tokyo Olympics.

“I am delighted to launch my first NFT and work with Team GB in this new and exciting space. Allowing fans to celebrate with athletes and the team and own these special moments.”, said Whitlock.

Team GB’s partnership with Tokns will start in the Summer Games and will last up to the Winter tournaments hosted in Beijing in 2022, according to the current agreement. The NFT collection will celebrate 125 years of British Olympians at the historic tournament.

Team GB NFTs will be “one of one”, i.e., unique and with a fixed price that could be bought with cryptocurrencies or traditional fiat.

Sports NFTs have become a rage this bull season with several of them fetching millions of dollars in the auction. The most recent example being ‘Lineal by Tyson Fury’, the exclusive NFT collection by iconic boxer was sold for nearly $1 million, becoming one of the most expensive NFTs. Many other sports celebrities including Mike Tyson, Tom Brady, and Floyd Mayweather are also involved with different NFT projects.


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